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Our businesses

Ethical Business

Alna Biotech’s ethical marketing business takes quality medicines to healthcare professionals across India through its own field network and specialist divisions.

  • 1,200+ Products in the portfolio
  • 9 Speciality divisions
  • 1,000+ Dealers & distributors
  • 12 Export countries

What is Alna’s ethical business?

In our ethical business, Alna markets its products directly to doctors, hospitals and pharmacies through its own network, rather than through franchise partners. Our well-built business network across different geographies helps us offer affordable medication to people across the country.

Divisions in our ethical business

What sets our approach apart?

  • Ethical values — responsible promotion to healthcare professionals.
  • Quality focus — products from WHO-GMP certified operations.
  • Broad portfolio — more than 1,200 products across therapy areas.
  • Patient access — a distribution network reaching rural and urban India.
  • Continuous development — new formulations added as market needs evolve.

How does Alna ensure safety and efficacy?

Quality control covers every stage, from raw materials to finished products, and products continue to be monitored after launch. See quality assurance for details.

Doctor talking with a patient in a consultation room
Healthcare professionals

Healthcare professionals

Medicines promoted responsibly to doctors

In our ethical business, Alna’s own marketing network presents products directly to doctors, hospitals and pharmacies. Promotion is factual and responsible — product information is shared with healthcare professionals, who make every prescribing decision.

  • Our own field and marketing network
  • Specialist divisions for gynaecology, Ayurveda and supplements
  • Product information for healthcare professionals
  • No therapeutic claims or dosage advice published online
Pharmacist explaining a medicine bottle to a customer
Patient access

Patient access

Affordable medicines, rural and urban

A network of more than 1,000 dealers and distributors carries Alna products into rural and urban markets across India, so pharmacies can stock the products their doctors prescribe.

  • Products from WHO-GMP certified operations
  • Quality control from raw materials to finished goods
  • Monitoring after products reach the market
  • New formulations added as needs evolve

Divisions in our ethical business

Each division focuses on one therapy area.

Frequently asked questions

What is ethical pharma marketing?
The company’s own field team presents products to doctors, hospitals and pharmacies, rather than appointing franchise partners for the territory.
Which divisions are in Alna’s ethical business?
Wisefemy (gynaecology), AlnaVedic (Ayurveda) and Alna Nutraceuticals (dietary supplements).
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